Logo, Branding & Packaging Design for Between The Flags – Dicky Beach, Queensland

I was engaged to develop the full logo and brand identity for Between The Flags, a coastal coffee business based in Dicky Beach, Queensland. The objective was to create a strong, recognisable brand that reflected the relaxed surf culture of the Sunshine Coast while maintaining a clean, professional presence suited to specialty coffee retail and hospitality.

The project included custom logo design, supporting brand elements, and a cohesive visual identity system built for versatility. The primary logo was designed to feel bold and confident, while secondary marks and layout structures ensured consistency across merchandise, coffee bag labels, takeaway coffee cups, and printed collateral. Every element needed to perform clearly at multiple scales — from small-format packaging applications to high-visibility merchandise and in-store branding.

For the coffee bag labels, the design focused on clarity, hierarchy, and shelf presence, ensuring the product stood out while communicating origin and roast information effectively. Branded coffee cups and merchandise were developed to strengthen customer recognition and reinforce brand identity in everyday use, both in-store and out in the community.

The result is a cohesive, scalable branding system that supports retail, wholesale, and hospitality growth. By aligning logo design, packaging, and merchandise under one consistent visual direction, Between The Flags now presents a strong, unified identity that resonates with its coastal Queensland audience and builds long-term brand recognition.

If you’re looking for a designer to develop a complete branding system — from logo through to packaging and merchandise — this project demonstrates the level of craft, clarity, and commercial thinking I bring to every hospitality brand.